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Anheuser-Busch just released their first 2019 Super Bowl spot which showcases the company’s long-term commitment to renewable electricity along with Bob Dylan’s “Blowin’ In The Wind” and marks the return of the iconic Clydesdale horses.
And Budweiser and Anheuser-Busch are taking that message one “giant step” further by promising to power the host city of Atlanta with clean electricity for Super Bowl week….
Budweiser’s Super Bowl commercials are among the most viewed television ads of all time.
They are also among the most anticipated as well as the most judged commercials in the time slot, and Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch reiterated the importance of this year’s wind-powered message…
“Super Bowl is one of the most exciting times of the year for our team, and people all over the country. Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity,”
“We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future.”
To further emphasize the importance of Budweiser’s commitment, Anheuser-Busch is offsetting 100% of the electricity used to power Super Bowl week in Atlanta with clean, renewable electricity.
We can get snarky about Big Beer here at American Craft Beer. So it’s only fair that we applaud companies like Anheuser-Busch when they adopt sustainability strategies that could make for a better world.
And no matter your opinion of the world’s biggest brewing company there’s no one in the beer industry who even comes close to their renewable electricity, carbon reduction, recycling and smart agriculture goals…No one.
