Stone Brewing Has A Bad Tweet Day

Stone Brewing, who now stunt under the Arrogant Bastard Brand, posted a tweet @ArrogantBastard earlier this week… a tweet that understandably went on to create a social media uproar…

The tweet, which has since then been deleted, was picked up by beer journalist Carla Jean Lauter, and her response went viral in the brewing world.

“I know your @ArrogantBastard branding is supposed to be cheeky/mean/macho…but I am dissapointed and troubled to see this type of joking about consent.”

Her reasoned response was specifically referencing this part of the tweet…“Hint: only wussies do the ‘ask permission’ part.”

Arrogant Bastard was fast to respond to her feedback, posting another tweet which said the beer brand “can acknowledge a bad move.”

Then in another tweet, the brewery went on to say that it was “seriously gutted” that  its casual reference to beer was associated with “a much wider and problematic issue in our society.”

“I fucked up.. No other way about it. I’m as red as it gets. I couldn’t possibly be more sincere about that.”

But many fans of the brewery were left unimpressed by the apology…Which led to this final statement from Stone’s Greg Koch….

All in all it wasn’t a great day for the brewery and we’re pretty sure Stone Brewing would love to take it back if they could….