Arts & Entertainment
Free Coors Brewery Tours In Golden Are Ending
The free self-guided tours–and their free beer samples– will cost $10 starting March 28, the company said.
GOLDEN, CO – It's the end of an era for the free tours –and free beer– at Golden's Coors brewery. At the end of March, the brewery will begin charging admission for its tours, which bring many visitors to Golden every year.
The new tours will cost $10 for visitors over 21. Active Duty military and youngsters under 21 will still be free. Colorado residents will still get a bit of relief with a ticket that only costs $5.
The best part of the tour was the free beer samples available to those over 21 in the brewery's Hospitality Lounge. The beer hasn't gone away, but now the ticket price will include three 8-ounce beer samples and a commemorative glass.
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Evidently, the Coors and Leinenkugel breweries in Wisconsin both charge for tours, according to a spokesman's interview with the Denver Post. The new tours may include a tour guide. right now the 30-minute tours are self-guided.
“We don’t feel like this will have any negative impact on [Golden] tourism,” Marty Maloney told the Post.
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The brewery, now owned by MillerCoors, was opened in 1873 by Adolph Coors and is now the largest single-site brewery in the world.
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