Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Patients

Mamma Beer was a very personal project for Y&R Prague's CCO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult. For women undergoing chemotherapy, proper nutrition is vital, but the treatment’s effect on taste can make many foods and drinks unpalatable.

Mamma HELP, A Czech organization that helps women with breast cancer and their families, wanted to do something about that.

With the help of agency Y&R Prague, the advocacy group has

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in