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Business trends

AB InBev takes control of Bud sales in Japan

Global leader will cancel outsourcing deal with Kirin as it gears up for growth

AB InBev will stop licencing its Budweiser beer to Kirin Brewery and take over the brand's sales in Japan.
AB InBev will stop licensing its Budweiser beer to Kirin Brewery and take over the brand's sales in Japan.   © Reuters

TOKYO -- Anheuser-Busch InBev, the world's largest beer maker, is making a big push into the Japanese market, taking Budweiser sales into its own hands from 2019.

AB InBev will cancel its licensing partnership with Kirin Brewery, which has produced and sold Budweiser in Japan since 1993. The two companies sent out a fax to wholesalers on Tuesday morning notifying them of the decision. Under the new arrangement, AB InBev's Japanese unit will import and sell the brand.

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