The Most Popular Beers On Campus

College is a time of self-discovery… it’s also a place where students drink a lot of beer. And C+R Research just came out with a report on what Generation Z is drinking on campus and not surprisingly it isn’t craft beer.

Here’s the deal…

To get a better pulse on what’s trending among the oldest segment of the Gen Z demographic, C+R Research compiled data using Google search volume using at more than 500 keywords to find the most popular brands in 25 college towns across the nation.

And according to their data here’s what Gen Z is primarily drinking at the nation’s top universities…And

Hands down the most popular beer overall according to the Chicago-based research firm was Corona…Evidently what’s consumed in Cancun doesn’t stay in Cancun. But from there the universities vary… and we’ve the breakdown for yah…

Keystone Light

The second most popular beer on campus, Keystone Light is apparently a downscale fav at the following prestigious institutions of higher learning

• Cornell U
• University of California Berkeley
• Illinois State
• Michigan State
• University of Colorado
• University Of North Carolina
• Montana State

Michelob Ultra

With its marketing angle geared to health and fitness, Michelob Ultra is making inroads with Generation Z who are increasing choosing wine and spirits over beer.

• University of Alabama
• University of Iowa
• University of Mississippi
• University of Missouri
• Texas A&M

Yuengling

The only craft beer at least according the Brewers Association’s definition  was Yuengling, clearly a step up from Keystone Light…

• Indiana U
• Penn State
• University of Florida
• Notre Dame

And the following round out C+R’s list of campus beer favorites…

Miller High Life – University of Illinois, Virginia Tech

Pabst Blue Ribbon – Colorado State

Busch – University of Michigan

Coors Light – Kansas State

Corona – Arizona State

Dos Equis – University of Georgia

Modelo – Harvard (so upscale!)

Hamm’s – University of Wisconsin