Sometimes, when you're scrolling through Instagram, you land on something so ridiculous, but also genius, you have to pause and look a little closer. Such was the case with the BevBuckle, a Shark Tank-supported idea that adds a convenient cup holder to your belt.
Before you roll your eyes, think about it: How many times have you been at a party and needed to put your beer (or soda, or canned wine) down to grab a plate of food, or give someone a hug, or help clear chairs or coats out of the way. If you put your drink down, you risk mixing it up with someone else's, or forgetting where you put it. Or, maybe you're at a concert and you want to dance around or clap without spilling your beer everywhere. You need your hands free!
With BevBuckle, you flip open your belt and have a cup holder conveniently placed at your waist. It really is equal parts ridiculous and useful, and we're obsessed. The buckles come in 10 varieties, with some buckles reading "Cheers to Beers," "'Merica," and the classic, "The Beer Buckle," and others featuring pictures of animals or even a cross on the front. Do you!
If you're curious how the original pitch for this invention went, check out the Shark Tank clip below.
![ina garten and jeffrey](https://hips.hearstapps.com/hmg-prod/images/jeffrey-garten-and-ina-garten-attend-the-barefoot-under-the-news-photo-1713807458.jpg?crop=1.00xw:0.668xh;0,0&resize=360:* "2011 "Barefoot Under The Stars" Benefit")
