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Hey we get that it’s just beer promotion, but Stella Artois’ bid to make holiday travel more enjoyable is smart, appropriately sentimental and undeniably attractive.
Here’s the deal…
It’s no secret that holiday travel can be rough and getting stuck in the middle seat is a real pain – in fact according to a recent online survey more than half of Millennials would rather pay a visit to the dentist (58%) or choose to talk politics with family over the holidays (48%) than fly in the middle seat.
But Stella Artois does acknowledge that it’s oftentimes worth the pain to get home to the people that matter most. And that’s why it is stepping in this holiday season to make the travel experience better for lucky consumers this year.
Starting this week, Stella Artois is taking to social media to upgrade travelers’ experiences by offering flight upgrades, free rides home and other surprises to frustrated holiday travelers who share their grievances with them online.
The brand believes that anyone willing to brave the middle seat to be present with their loved ones deserves something better, especially during the holiday season…
“Stella Artois knows holiday travel can be painful, but at the end of the day it’s worth it to spend time with the ones you love,” said Lara Krug, Vice President, Stella Artois….
“That’s why this holiday season, to make sure people can create those moments that matter, we’re giving away flight upgrades, rides home and more to help make the travel experience a little better. Our hope is this will help people focus on what really matters – enjoying moments with friends and family… with a Stella Artois in hand.”
To kick things off, Stella Artois helped a few lucky people get home to the loved ones they felt were worth sitting in the middle seat for, surprising them with an upgraded ticket home just in time for the holidays.
And this entertaining video captures the promotion’s emotional vibe perfectly…
From full-on flight upgrades for your return trip, to a membership pass that lets you skip the airport security line or complimentary car service to complete your trip… and even tickets to see the latest show or game with loved ones once you’ve arrived, Stella Artois will be doling out daily upgrades via social media all month long.
If you want to get in on this (and who wouldn’t?) simplyFollow @StellaArtois and share a photo of your travel woes with the hashtags #StellaUpgrade and #Contest on Facebook, Instagram and Twitter between today and December 21 for a chance to win.
And here’s another fun holiday idea from Stella Artois…
