CLEVELAND, Ohio – As the Super Bowl nears, seemingly every number and statistic is crunched and analyzed.
Including beer.
A Beer Institute poll says 76 percent of those planning to celebrate on Super Bowl Sunday will be drinking beer.
The poll also found 86 percent of 21- to 29-year-olds were most likely to say they intended to buy or drink beer as part of their Super Bowl celebration.
It's probably no surprise to the folks at Anheuser-Busch InBev, whose Budweiser ads are ubiquitous on Super Bowl Sunday. (Expect the iconic Clydesdales to make a return appearance.) The game is expected to be the biggest ever for AB's advertising presence; Adweek says between ads and plugs the brewer will have 6 minutes, 25 seconds of time for several products.
The poll was conducted by Quadrant Strategies this month on behalf of the Beer Institute, a trade association for the American brewing industry. The survey did not ask the remaining 24 percent if they were drinking and, if so, what they would sip.
The game - between the New England Patriots and Los Angeles Rams - kicks off 6:30 p.m. Sunday, Feb. 3.