Beer battle bubbles over Sacramento's newest brewery
Many local craft brewery owners are calling out a new competitor
Many local craft brewery owners are calling out a new competitor
Many local craft brewery owners are calling out a new competitor
Surrounded by repurposed shipping containers, wooden bar tops, and filled with people enjoying drinks, Golden Road Brewing Company at a glance seems to be Sacramento’s newest and trendiest watering hole.
However, not everyone is happy with the latest addition to the city's beer scene. Some are taking issue with its craft brew feel, calling it inauthentic given its cooperate owner, Anheuser-Busch InBev.
Just down the street at The Federalist, Manager Morgan Lehman said he can’t help but notice similarities between his business and Gold Road.
“They’re a container restaurant, and we’ve been here for three and a half years now, so they’re kind of us, but owned by Budweiser,” he said.
Even closer is Big Stump Brew Company. Owner Alex Larrabee welcomes the challenge but feels his new competitor has a built-in advantage.
“Golden Road will live or die by their own hand, and it’s up to the consumers to decide,” Larrabee said.
Golden Road started in Southern California as a craft brewery but was sold to Anheuser-Busch InBev in 2015.
After opening during Sacramento’s Beer week, Director of Restaurant Operations Adam LeVoe said the brewery’s owner shouldn’t been seen as a negative.
“We stand behind what we do, we take great pride in the products we produce,” LeVoe said. “We’re allowed to be as creative and innovative as we like to be, and we do that.”
More than 60 craft breweries call the greater Sacramento Area home, and a vast majority are members of the Sacramento Area Brewer’s guild.
In a statement to KCRA 3 News, the organization called out Golden Road.
“…It is not surprising that a large, macro brewery would sneak into the local market disguised as a craft brewery… Golden Road, and their parent company, AB InBev, is the antithesis of local, slow, craft and independent,” read the statement.
Despite the pushback, it appears beer drinkers are giving them a shot. Ramon Rivera lives just a few blocks away and came with his dog to try Golden Road’s beer.
“You always want to support your actual Sacramento businesses, but it is what it is, and it’s here and I can guarantee you it’s not going to stop people from coming,” Rivera said.
The brewery argues its beer and customer service, not ownership, will set it apart.
“I don’t think who owns the business is really going to have an effect if you’re not putting out quality product, great service, and then giving people an enjoyable atmosphere,” LeVoe said.