St Peter’s Brewery launches ‘first organic alcohol-free beer’

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Suffolk brewery St Peter’s is extending its range of alcohol-free beers by introducing what it claims to be is the first organic alcohol-free brew.

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The Without Organic follows on from the brewery’s Without Original and Without Gold, which now contribute 15% of St Peter’s overall sales. The organic version is targeting “health-conscious consumers looking for a pure, natural and zero-alcohol craft beer”.

“The success of Without Original and Without Gold has been driven by a growing consumer appetite for more choice and quality in the alcohol-free category. The launch of Without Organic goes one step further to ensuring all tastes are catered for,” said Steve Magnall, chief executive at St Peter’s Brewery.

“We are and want to continue to be the leading brewery in alcohol-free beer by offering our customers the highest-quality selection of alcohol-free craft beers, produced to the same exacting standards as all of our beers.”

St Peter’s Without Organic launches in January in 500ml bottles and is available to the on- and off trades.