Cask Beer VS Craft Beer Pricing In The UK

cask, Cask Beer VS Craft Beer Pricing In The UKCask beer is barely on the radar in the US, but it’s a big deal in the United Kingdom.

In fact many in the UK consider cask THE artisan staple and craft beer a sorry upstart. Many beer professionals also think that it’s currently underpriced.

According to Cask Marque, cask beers are literally undervalued in Great Britain’s pubs and they think that pub owners could be charging more for these unfiltered gems.

In a recent pricing survey Cask Marque found that the national average price for a pint of cask ale was £3.31, compared to £3.48 for standard pub lager…And when you add in up to £3.88 for a craft beer pint, you’re looking at price differential of 17%.

Because the pound’s value is constantly changing, we’re not going to convert all these numbers into US dollars as the rate is constantly changing, but you can easily do that HERE.

Additionally, cask consumers were found to spend an average of £1,029 in the pub per year. That’s significant when compared to lager drinkers who spent around £981 and craft beer consumers who invested £897 last year.

The study also found that cask beer consumers not only spent more, but they visit pubs more often.

cask, Cask Beer VS Craft Beer Pricing In The UK

42% of cask beer drinkers visit a pub once a week or more, “compared to the 20% average of ‘all adult drinkers’ surveyed.”

Bottom Line: Cask Marque (which clearly speaks for the cask beer industry) feels that cask beer is undervalued by pub owners and that its pricing could be successfully raised to bring it closer to premium lagers and closer to craft.

But we’re less sure…

We can’t help but wonder if the current economic factors that have led to England’s disappearing pubs don’t argue against raising cask beer pricing at this time.cask, Cask Beer VS Craft Beer Pricing In The UK

Maybe the fact that cask beer patrons still visit pubs more often (and spend more money than the overall average when they do) IS BECAUSE THEY CAN AFFORD TO…

And that raising the price of the cask beer pint at this time might possibly be just another nail in the coffin, for many struggling pub owners.

 

 

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