Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon

They'll be coached by 2017 women's winner Shalane Flanagan

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Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who’d run 26.2 miles (yes, that’s a full marathon), the brand has a unique opportunity: it’s continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the November 4 race.

The brand launched this effort for the first time in 2017 but wants to continue to push its message that Michelob Ultra is a beer for active people who still want to enjoy drinks with friends after work or on the weekends.

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