Economics
Budweiser's Ex-Marketing Chief Sees Weed as New Craft Beer
- Burggraeve joins advisory board of marijuana startup GreenRush
- ‘Ignore it at your own peril,’ executive says of legal pot
Marijuana plants in a flower room.
Photographer: Matthew Staver/Bloomberg
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“This bud’s for you” has taken on a whole new meaning for Chris Burggraeve.
The former chief marketing officer for Anheuser-Busch InBev NV, the brewer of Budweiser beer, is moving from barley and hops to cannabis as the alcohol industry casts its sights on the burgeoning market for state-sanctioned marijuana.