Craft Brew Alliance Launches Omission Ultimate Light in Cans

PORTLAND, Ore. – Phoenix, Denver, Austin and Boston will be the first cities to get Ultimate Light Golden Ale in cans, which are now available in 12oz-12 packs as part of a pilot launch this month. The can roll-out is in response to consumer demand for the 5-carb, 99 calorie beer since it was unveiled by Omission Brewing Co. in bottles earlier this year. Omission Ultimate Light is the #1 new beer in the gluten-removed beer segment this year, and consumers tell us they want the convenience and portability of cans for their favorite new beer.

“’Put it in cans!’ That’s what we’ve been hearing from Ultimate Light Golden Ale fans ever since we launched our new beer earlier this year,” said Joe Casey, Brewmaster at Omission Brewing Co. “We’ve been wanting to expand Omission beers into cans for a while now, and Ultimate Light – with its refreshing easy-drinking flavor, low calories and carb count, and low alcohol content – is the perfect beer to start with. Some of Ultimate Light’s biggest fans are in Phoenix, Denver, Austin and Boston, which is why we’re bringing the new packaging to those cities first.”

Like all Omission craft beers, Ultimate Light Golden Ale is brewed with traditional beer ingredients and crafted to remove gluten. Consumers who are seeking to avoid gluten or reduce it in their diets appreciate Omission’s portfolio of craft beers, which can be enjoyed without leaving them feeling full. While Ultimate Light is a perfect year-round beer, its refreshing taste and low calorie-carb combo make it an ideal complement to the rich foods during the holiday season.

Omission Brewing Co. plans to expand Ultimate Light Golden Ale in cans to more markets across the U.S. in 2018. In the meantime, more information about the entire portfolio of Omission beers, including where to find them, is online at http://www.omissionbeer.com/.

Omission Ultimate Light Golden Ale

Omission Ultimate Light Golden Ale is smooth and easy drinking, and full of flavor. Citrusy hops and a clean finish, at just 5 carbohydrates and 99 calories, give active lifestyle drinkers the perfect choice to turn to when reaching for a beer, whether post-workout, at home or out on the town. Plus, like all Omission beers, Omission Ultimate Light Golden Ale is crafted to remove gluten, making it the ultimate light craft beer.

Per 12 Fl. Oz. – Calories: 99, Carbs: 5g, ABV: 4.2% Protein 1.5g, Fat: 0g

About Omission Brewing Co.

Founded in 2012, Omission Brewing Co. is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Each batch of Omission Beer is tested independently using the R5 competitive ELISA test to ensure that it contains gluten levels below the U.S. FDA gluten-free standard of 20ppm or less. Omission’s line up of beers is the most awarded within the gluten reduced segment, and includes Omission Lager, Omission Pale Ale, Omission IPA and now Omission Ultimate Light Golden Ale.